Elementor and Elementor Pro: Our Recommended Website Builder Explained

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Website, WordPress

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Elementor is a leading drag-and-drop website builder for WordPress that enables users to create custom, responsive websites without needing any coding skills. Available in two versions, Elementor and Elementor Pro, this powerful tool caters to both beginners and advanced users. In this comprehensive guide, we’ll delve into the features of both versions, compare them, and help you decide which one is right for your needs.

Basic Functionality

Elementor (Free Version)

The basic version of Elementor offers an extensive set of tools and features for creating custom websites. It includes:

  • Drag-and-Drop Editor: Easily design your pages by dragging and dropping pre-designed elements such as text boxes, images, and buttons.
  • Pre-Designed Templates and Blocks: Choose from a variety of templates and blocks to jumpstart your design process.
  • Styling Options: Customise fonts, colours, and spacing to match your brand’s aesthetics.
  • Mobile Editing: Create responsive designs that look great on all devices.

Elementor Pro

Elementor Pro builds on the basic functionality of Elementor, providing additional features and tools for more advanced website designs. Key features include:

  • Advanced Widgets: Access premium widgets such as forms, slides, carousels, and pricing tables.
  • Custom Positioning: Place elements precisely where you want them with absolute positioning.
  • Responsive Design Controls: Tailor your designs for different devices with custom breakpoints.
  • Popup Builder: Create custom popups to engage visitors and drive conversions.

Theme Builder

Elementor Pro Exclusive

One of the standout features of Elementor Pro is the Theme Builder, which allows users to design every part of their website, including:

  • Header and Footer: Create unique headers and footers that are applied site-wide.
  • Single Post and Archive Templates: Design custom templates for individual blog posts and archive pages.
  • Dynamic Pages: Customise 404 pages, search results, and other dynamic content pages.

The basic version of Elementor does not include a theme builder, limiting users to designing individual pages and posts without the ability to create site-wide templates.

Marketing Integrations

Elementor Pro Exclusive

Elementor Pro offers seamless integrations with popular marketing tools, enhancing your ability to capture and nurture leads. Integrations include:

  • Email Marketing Services: Connect with Mailchimp, HubSpot, and ConvertKit to create custom opt-in forms and lead capture forms.
  • CRM Integrations: Sync with your CRM to manage and track leads directly from your website.
  • Social Media Widgets: Incorporate social media feeds and share buttons to boost engagement.

The basic version of Elementor lacks built-in marketing integrations, requiring users to rely on third-party plugins or custom code to connect with marketing tools.

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WooCommerce Integration

Elementor Pro Exclusive

For eCommerce websites, Elementor Pro includes built-in WooCommerce integration, allowing users to design custom product pages, cart pages, and checkout pages. This integration ensures:

  • Custom Product Layouts: Showcase products with unique layouts and designs.
  • Enhanced Shopping Experience: Improve user experience with tailored cart and checkout pages.
  • Dynamic Content: Use WooCommerce widgets to display product prices, add to cart buttons, and product descriptions dynamically.

The basic version of Elementor does not include WooCommerce integration, requiring users to use additional plugins or custom code for eCommerce functionality.

Support and Updates

Both Elementor and Elementor Pro receive regular updates and support from the Elementor team. However, Elementor Pro users enjoy several advantages:

  • Priority Support: Pro users receive faster response times and priority assistance.
  • Exclusive Templates and Blocks: Access a wider range of professionally designed templates and blocks to speed up your design process.
  • Continuous Feature Updates: Benefit from the latest features and improvements as soon as they are released.


Elementor follows a freemium pricing model. Here’s a breakdown of the costs:

  • Elementor (Free): Free to download and use with basic features.
  • Elementor Pro: Starts at $99/year for a single site license, with higher tiers available for multiple sites and additional features.

TopTip: If you’re looking to use Elementor Pro on your website, contact us directly for a reduced Elementor Pro license fee.

Despite its higher cost, Elementor Pro is competitively priced considering the extensive features and tools it provides, making it a worthwhile investment for serious website builders.

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Custom CSS and JavaScript

Elementor Pro Exclusive

Elementor Pro empowers advanced users with the ability to add custom CSS and JavaScript to their designs, allowing for:

  • Advanced Customisation: Implement unique styles and functionalities that are not achievable with the default settings.
  • Performance Optimisation: Optimise website performance and load times with custom scripts.

The basic version of Elementor does not support adding custom CSS and JavaScript.

Global Widget

Elementor Pro Exclusive

Elementor Pro includes a Global Widget feature, which allows users to save and reuse custom designs across multiple pages. This feature ensures:

  • Design Consistency: Maintain a consistent look and feel throughout your website.
  • Time Efficiency: Save time by reusing the same widget in various locations without having to redesign it each time.

The basic version of Elementor does not include the Global Widget feature, requiring manual duplication of designs for reuse.

Elementor vs Elementor Pro: A Detailed Comparison

Elementor (Free)

  • Ideal For: Beginners and users with basic website design needs.
  • Features: Drag-and-drop editor, basic widgets, pre-designed templates, mobile editing.
  • Limitations: No theme builder, limited marketing integrations, no WooCommerce integration, no custom CSS/JavaScript.

Elementor Pro

  • Ideal For: Advanced users, professionals, and businesses needing robust customisation and functionality.
  • Features: All features of the free version plus advanced widgets, theme builder, marketing integrations, WooCommerce integration, custom CSS/JavaScript, and global widgets.
  • Benefits: Priority support, continuous feature updates, exclusive templates and blocks.

Summary: Elementor and Elementor Pro 101

Elementor and Elementor Pro are both exceptional tools for creating custom WordPress websites. The basic version of Elementor offers sufficient tools for beginners and simple projects, while Elementor Pro caters to advanced needs with its comprehensive set of features.

Choosing between Elementor and Elementor Pro depends on your specific requirements. 

For basic website designs, the free version of Elementor may be sufficient. However, for advanced design capabilities, marketing integrations, and eCommerce functionality, Elementor Pro is the clear choice.

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