Free or Premium WordPress Theme?

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The majority of websites built using WordPress aim to improve their business image, increase brand awareness and ultimately increase sales.

WordPress makes things incredibly easy and hassle-free, thanks to the wide selection of both free and premium themes available.

In this article, we will help you decide which theme is the best for you and answer the question; Free vs Premium WordPress themes? Which I should I choose?

Free WordPress Themes

Many superb free WordPress themes are available and accessible on the web, meaning you will not have to spend a penny! is one of the best sources where you can readily get thousands of free themes and extensions. These can really help make your website look professional and stand out among your competitors.  

Examples of Free WordPress Themes


Astra is a fully adjustable free blog theme with oodles of colours and fonts that are perfect for personal blogs, website portfolios, and business blogs. It is referred to as “The Most Popular Theme of All Time” and has thousands of 5-star reviews from the WordPress community.

This theme also works perfectly with any page builder.

Astra theme is also available as a premium theme with many extra benefits.


OceanWP is one of the prominent websites that include features such as multiple layout choices, full-width pages, two navigation menus on the top, custom logo support, multiple sidebar areas, and image galleries.

This is a great lightweight dynamic WordPress theme that can be used for anything from blogs to large eCommerce websites.


Hestia is an outstanding theme for all website types with a setup wizard and plugins which can be utilised to add sections for testimonials and services to your site.

Adding sections and rearranging them can be done with the easy-to-use drag-and-drop tool.

You can use it with popular page builders, and it is compatible with WooCommerce.

Plus, the homepage can be established in a favourable way using the live theme customiser.

✔️ Pros of Free WordPress Themes

  • It is FREE!
  • Works faster due to the limited features available.
  • Systematic updates are available anytime.
  • It is user-friendly and convenient to use due to the limited theme choices. 
  • You can modify your website layout repeatedly. 

❌ Cons of Free WordPress Themes

  • Limited support.
  • Lack of features and functionality.
  • Coding and technical expertise are required for modification. 
  • Often widely used and not unique to your website.
  • You are restricted on what you can change without updating to premium.

Premium WordPress Themes

Premium WordPress themes, otherwise known as Paid WordPress themes, have a lot of special and unique features. For example, high-quality designs, outstanding demo choices, pre-built layouts and templates, and many modification settings and options are just some of the features available.

A premium WordPress theme can take a simple standard blog and transform it into a professional platform. 

Examples of Premium WordPress Themes


X is a premium WordPress theme which fits perfectly with all website types.

It is fully customisable and can be modified to suit your taste. Moreover, it offers various designs that will capture your viewers’ attention.

X is in partnership with Cornerstone, a popular WordPress web page builder. The drag and drop feature is very convenient as users can alter and edit while working on their website.

You can get the regular license for only $29, including progressive updates and 6-month customer support. What’s more, you can extend your package to 12 months by adding just $6.38.


Newspaper is a well-known WordPress theme that uses news and magazine styles.

In other words, any content you want to publish on your website, whether it is about a serious subject, a report, or a fashion or travel subject, there will be a perfect match template.

The latest update now offers a brand new drag-and-drop page builder that could help you design your website.

If you want to start a business and monetise your website, the Newspaper theme is highly recommended because it provides an ad management tool and dedicated areas for advertisements. 


TheGem is a multifunctional theme with over 80 great concepts to choose from, which can be used to build almost any type of website.

It is one of the best-selling premium themes, and its developers aim for perfection. As a result, they have not overlooked a single detail when producing functional themes.

There are also 400 templates for the homepage, and this theme makes it easy to bring in content. ]

Furthermore, there is a library of website demos accessible to users.

✔️ Pros of Premium WordPress Themes

  • Its unique features are the primary attraction of a premium theme. It offers content sliders, social media support, and SEO characteristics. 
  • It offers layouts with beautiful colour schemes. In addition, your website appearance can be modified easily based on your personal preference. 
  • Credit links can be removed.
  • When you market your website, paid themes will help to increase your sales and boost eCommerce link building. 
  • If you want to upgrade your website, reliable updates are available anytime.

❌ Cons of Premium WordPress Themes

  • Web developers add too many features with paid themes. As a result, even if you are not using all of them, they can make your website slow.
  • Users must have a license to use these and need to pay to use different themes
  • There are some lapses with the official review process. As a result, a theme can be incompatible and mismatched with some plugins. 
  • Although video tutorials are available to assist you in fixing any issues you may encounter, there is a need to learn strategies consistently to use them efficiently. 
WordPress themes - Paid vs Premium

Free vs Premium WordPress Themes

There are millions of free and premium WordPress themes out there. And, from experience, choosing a WordPress theme takes time and A LOT of effort!

To help choose the right theme for your website, here are 6 questions to ask yourself before making a decision:

  1. Does it fit with my branding message?
  2. Is it responsive enough for my audience?
  3. Is this theme browser compatible?
  4. Does it support the plugins I require?
  5. Is there support available if I run into issues with the theme?
  6. How does the theme appear on mobile?

Comparing Free & Paid WordPress Themes

The best way to answer the question: Free vs Premium WordPress theme? is to compare the two options!

WordPress Updates

WordPress updates its software to make it convenient for its users. So, with that in mind, your chosen theme and plugins should be compatible with the most recent version of WordPress.

This is never an issue with premium themes, as the developers provide appropriate themes that are perfectly matched with major updates. However, with free themes, this is not always the case.

Search Engine Optimisation (SEO)

WordPress themes are important as they influence the overall SEO of your website. Free themes have many structural bugs that will likely negatively affect your site’s efficiency.

With paid themes, you can get clean codes for faster loading, and premium themes can lower the amount of resource-hogging plugins. 


Premium theme developers have countless latest features and systematic web integration that will capture a user’s attention.

Additionally, with paid themes, you have the freedom to customise your themes based on your personal taste, which can help in your quest to make your website stand out.

Free theme developers are sometimes not willing or bothered about upgrading their free themes or using anything fancy. 

Should I buy a WordPress Theme?

The primary and significant elements that need to be checked thoroughly before using a WordPress theme are listed below:

  • Accessibility 
  • Purpose and features 
  • Codings
  • License
  • Plugins
  • Security and privacy 
  • Templates and stylesheets 
  • Options and settings

Appearance and efficiency are also the two main factors you need to consider in choosing a WordPress theme. There is no doubt that premium themes offer multifunctional themes as well as support, consistent and systematic updates, freedom when it comes to modification settings, and security. This is the main reason why paid themes can be pricey.

In other words, if you want an attention-grabbing website that will stand out in a group of competitors, utilise paid themes and think of them as an investment for your business.  

Our Recommendation

Thanks to advances in technology, it is clear that buying a WordPress theme is a practical investment. Despite having a beautifully designed website, a paid WordPress theme helps businesses reach more customers.

Some themes include basic and advanced plugins, such as visual builders, security, optimisation, SEO, eCommerce, and form and booking plugins which are not available through free WordPress themes. 

From small businesses to large enterprises, paid themes will always be an effective way of attracting viewers to your blogs, products or services. You need website visitors to grow your business, so why not do everything you can to get more people on your site?

Are we still debating the Free vs Premium WordPress theme question?

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