Let’s talk TikTok Marketing and how to grow your small business with TikTok in 2023!
Social media platforms have been integral to businesses for the last few years. They offer unparalleled opportunities for businesses to market themselves, connect with audiences, and find new sources of revenue. While platforms like Facebook and Instagram have been at the forefront of social media marketing for years, TikTok has emerged as a formidable competitor, particularly when connecting with younger demographics.
TikTok has been gaining momentum since its launch in 2016, and according to recent statistics, it reportedly has 41% of its users are between the ages of 16 and 24.
This makes it a great platform for businesses looking to market to younger audiences.
In this article, we’ll discuss how businesses can capitalise on TikTok in 2023 and how to add TikTok to your marketing plan. We will also go through a handful of creative ways to tailor your marketing efforts to make the most of the platform for your business.
TikTok Marketing: A Quick Rundown
TikTok is a social media platform focusing solely on short-length videos for those not in the know. The app offers unparalleled creativity and flexibility in video creation, which has spawned countless memes and site-wide trends, shared and reused for people to make their own TikTok videos.
Creativity is key to TikTok.
The platform rewards creativity, clever editing, and a sense of humour!
Rethink your Brand
Your first instinct regarding TikTok marketing is that it might not be for your brand.
Brands everywhere have shown how they can alter their tone depending on which platform their content is published.
Take, for example, the unpredictable rise (and eventual fall) of Bon Appetit Magazine, which accidentally stumbled on a viral sensation of cookery videos thanks to a humorous and down-to-earth editing style.
Similarly, the Washington Post has seen significant success on the TikTok platform, reaching a demographic that otherwise would have never interacted with the famous publication.
Join the Trend
Trend culture is real on TikTok. Many people do not necessarily create their own ideas for videos but partake in trends on the site. The audio and video reuse features mean that people can easily try out video gimmicks for themselves.
Celebrities have even got in on the action. Some of the biggest celebs, like Justin Bieber, regularly upload videos and share content with their followers.
You can quickly gain attention by participating in trends that blend well into your business. If you look at what other successful users are uploading and mould your content around it, you will often see great results.
Add Your Own Flavour
TikTok rewards creativity above all else.
Content has a unique amount of leverage, as the platform has yet to bend in the wind to monetisation for success. The best results often stem from using established trends and video ideas and adding your own unique spin to them.
This is where you’ll need to be a bit creative. You’ll need to envision ways of incorporating your business into the video. But don’t make it feel forced; a bit of self-deprecating humour can go a long way.
Videos do not even need to be purely comedy or spectacle. Fast, easy-to-understand tutorials are massive on TikTok as long as they’re delivered punchily and entertainingly.
Oblige the Algorithm
TikTok business content works well because the platform puts new content right up with the biggest videos on the platform.
This evens the playing field and allows newer videos to grow, even if the users are entirely unknown.
Knowing the algorithm and learning best practices and tips is vital to making a strategic plan for TikTok marketing.
Grow your Audience
While TikTok superstardom is possible from the get-go, don’t expect your first video to be an instant hit.
Keep a close eye on what your viewers do and don’t like, and tailor your content. Go in with the attitude of growing an audience, not immediately finding one. Many people might not think they want your content until they see it.
That’s the power of TikTok marketing for your business.
Get More Leads on TikTok
TikTok is not only a great way to gain brand recognition, but it can also generate more leads for your business. Using different social media platforms opens up opportunities to introduce more people to what you have to offer.
How can Click Marketing help?
Are you looking to get more from TikTok?
See how Click Marketing can help your business propel forward with TikTok this year.