The Importance of Video Marketing for your Business & Brand in 2023

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Video marketing is a great way to promote your business and brand. It helps you connect with your audience, engage with them and convey your messages. It is also an effective way to increase conversions.

Video marketing has become one of the most popular ways for businesses to communicate their message, establish themselves as an expert in their field, and grow their business.

Video Marketing: What it is and Why You Need It

Video marketing is an essential part of a successful marketing strategy. It provides a unique way to connect with your target audience and tell them about your company, products, or services.

There is no shortage of ways to share video content. Every day, new video marketing types pop up, from Facebook Live and Instagram Stories to YouTube and Snapchat. The question is, which one is right for you?

Where can you use video content?

Website

Video content helps build trust and rapport between the business and the client. A spokesperson presenting videos can increase a business’s authenticity because a face is linked with the brand. This is one of the reasons why many Sales pages have long-winded videos that dive into the stories of the founders behind the company. It is also often the founder who performs the video content.

Technically, video is also a communication option of the least resistance, as it is far easier to consume than reading several paragraphs. Video is also far more engaging, stimulating and entertaining for the viewer.

Social Media

Social media has become a haven for video and video content creation. Video is faster to produce on the go. You can quickly use longer messages, and these only require short attention spans.

Facebook – Allows users to produce almost every video content type presently available. You can share stories and upload full-length videos and videos of all dimensions. It is a place where viewers are encouraged (by the algorithm) to engage with the video content produced by creators. Facebook makes it easy for viewers to go from one video content to the next. This is not the same for static post content (images). One of the reasons for this is that Facebook can keep the viewer on the platform for longer and show them more paid advertising (that Facebook bills advertisers for).

Instagram – A platform owned by Facebook that has been almost entirely governed by video since the introduction of Instagram Reels. These now function as a high-performing algorithm AI TV station on your phone that users can spend hours scrolling through. This makes Instagram Video – specifically “Reels” one of the best places to post because it has the potential for high amounts of organic reach (unpaid views).

Tiktok – The short-form video content is the king of the scrollable video algorithm. Tiktok is unlike other platforms because its algorithm will promote your video to new users and test its potential with audiences. This means that if you produce high-quality and engaging video content, it has the potential to reach millions of users for free.

YouTube – YouTube is, first and foremost, a video search engine. This means that provided you are entertaining and answering questions or providing value, your video content has the potential to garner an audience.

YouTube is the perfect place for Long-Form Video content, and it uses its algorithm like a search engine. Videos are sorted by their relativity to the searched term and less on their popularity. This makes video content produced for YouTube far more likely to be shared with viewers searching for your brand and its products or services.

Amazon – Amazon product videos are a great way to showcase your product to buyers. Videos can help convert clicks into paying customers and improve Amazon conversion rates.

Video on Amazon helps sellers to stand out and communicate with their potential customers in a 60-second video. This is a valuable tool that Amazon sellers should be leveraging but has been a severely underused feature on Amazon thus far.

Conclusion: The Importance of Effective Video Content in Your Brand Strategy

Video content can be used in so many different ways. It is essential because it provides a more engaging way to communicate with your audience. It can also help you reach a wider audience and increase customer loyalty.