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Connect with Decision-makers Where They Do Business
LinkedIn Advertising allows you to reach professionals, target specific industries, and generate high-quality B2B leads. Whether you are looking to build brand authority, drive conversions, or expand your professional network, LinkedIn delivers measurable, scalable results.
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Is Your LinkedIn Strategy Falling Flat?
You are not alone. These are the most common problems we help businesses solve.
Your content gets lost in the feed
You are creating valuable content, but it is not reaching decision-makers or generating meaningful conversations. Algorithm changes have made organic reach nearly impossible for company pages.
Organic reach has disappeared
Your company page posts used to perform well, but now they barely reach anyone. With organic reach down 60-66% since 2024, relying on unpaid content alone is not enough anymore.
You need quality leads, not just clicks
You are generating form fills, but they are not turning into sales conversations. The quality is not there, or your follow-up process is not aligned with LinkedIn's unique audience.
Why LinkedIn Advertising?
LinkedIn is the world's largest professional network with over 1.2 billion members, designed specifically for business-to-business engagement. It is the most effective platform for reaching decision-makers, generating high-quality leads, and building brand authority in professional circles.

Precision Professional Targeting
Target based on job title, company size, industry, seniority, skills, groups, and even specific companies, reaching exactly who you need to reach.

Unmatched B2B Performance
LinkedIn is responsible for 80% of all B2B social media leads and delivers 277% more effective lead generation than Facebook and Twitter combined.

Trackable Business Outcomes
Monitor cost per lead, conversion rates, and pipeline impact with transparent analytics. LinkedIn ads deliver a 2.74% conversion rate versus 0.77% on Facebook.
Our Proven LinkedIn Advertising Process
We do not just launch campaigns and hope for the best. Every campaign we manage follows a clear three-stage process, ensuring your campaigns deliver results from day one.
1. Audit & Strategy
We begin by understanding your ideal customer profile, business objectives, and competitive landscape. We audit your existing LinkedIn presence, analyse what your competitors are doing, and identify the highest-value opportunities for your specific market. No generic strategies, just what will actually work for your business.
2. Campaign Build & Launch
Our team builds your campaign infrastructure from the ground up: audience segmentation, compelling ad creative and copy, lead gen form optimisation or landing page setup, conversion tracking implementation, and budget allocation across campaign types. Everything is configured for maximum performance before a single pound is spent.
3. Management & Optimisation
Once live, we actively manage your campaigns with daily monitoring, continuous A/B testing, bid optimisation, audience refinement, and strategic adjustments based on performance data. You receive detailed monthly reporting showing what is working, what is not, and how we are improving results month over month.
Client Testimonials
GrocerySpot
Help 4 Homeless Veterans
Kernock Cottages
Damian
Aspects of Nature Gifts
Lynne
Hoo Hikers
Impleo, Grounds Maintenance
Meticulous Mentoring
Angela
Adapt Wellness
Marlene
Anchor Properties
Jon
Job Search Mastery
Trish Mullen
Ivy Rose Interiors
Rebecca Lewis-Knight
The Chocolate Soldier
What We Offer
Sponsored Content Campaigns
Promote your best content directly in professional feeds. Drive engagement, build thought leadership, and generate leads with native ad formats that feel natural in the LinkedIn experience.
Lead Generation Campaigns
Leverage LinkedIn's pre-filled lead gen forms that convert at 15-20% because members can submit their information with a single click. No landing pages required, minimal friction, maximum conversion rates.
Account-Based Marketing (ABM)
Upload lists of target companies and layer on additional criteria like job title and seniority. Perfect for enterprise sales teams targeting specific accounts with personalised messaging.
Message Ads (InMail)
Send personalised messages directly to decision-makers' LinkedIn inboxes. Achieve 10-25% response rates when executed correctly, far higher than standard email outreach.
Content Creation
Engaging, professional, and authentic content design that resonates with your brand, enhances your brand authority, fosters engagement and targets your ideal LinkedIn audience.
Analytics & Reporting
Comprehensive insights into your LinkedIn advertising performance with detailed analytics to help track performance and refine your LinkedIn Ads to deliver the best results and ROI.
Why Choose Click Marketing for Your LinkedIn Advertising?
Military Discipline, Marketing Expertise
Founded by a Royal Navy veteran, Click Marketing brings military-grade discipline, accountability, and attention to detail to every campaign. We do not cut corners, disappear, or deliver substandard.
We Focus on Outcomes
Impressions and engagement are vanity metrics. We focus on what actually matters: qualified leads, conversions, and measurable ROI for your business.
Dedicated Account Management
You will work with the same account manager throughout. They will know your business, understand your goals, and be available when you need them.
What Is Included in Our LinkedIn Advertising Management
Audience research and targeting
Campaign strategy and setup
Organic and Ad creation
Lead gen form setup and optimisation
Ongoing budget management
A/B testing and performance analysis
Monthly performance reports
Dedicated account manager
Frequently Asked Questions
Your questions – answered.
What makes LinkedIn different from other social media platforms for marketing?
LinkedIn is the world’s largest professional network. With 80% of all B2B social media leads coming from LinkedIn and members holding twice the buying power of average online users, it is the most effective platform for reaching decision-makers.
We have seen firsthand how LinkedIn delivers higher-quality leads compared to other social platforms.
How much does LinkedIn advertising cost?
It depends on your targeting, campaign objectives, and industry competitiveness. Current benchmarks show average cost-per-click (CPC) ranges from £4 to £9, whilst cost-per-thousand impressions (CPM) typically sits between £20 and £35 and requires a minimum daily budget of £8.
We provide transparent cost projections based on your specific goals and target audience during our initial consultation.
Should I focus on organic content or paid advertising on LinkedIn?
Both. A comprehensive LinkedIn strategy combines organic and paid approaches. We have seen that organic content builds authority and trust over time, whilst paid advertising accelerates reach and targets specific decision-makers with precision.
Can I target specific companies with LinkedIn Advertising?
Absolutely. LinkedIn offers robust Account-Based Marketing (ABM) capabilities that allow you to upload a list of target companies and combine this with additional targeting segments such as job title, seniority, and location for laser-focused campaigns.
What are Lead Gen Forms, and should I use them?
LinkedIn Lead Gen Forms are customisable, pre-filled forms that allow members to share their LinkedIn profile data without leaving the platform.
They convert at 15-20% on average because they are pre-populated with member data, making them convenient for users. However, sending traffic to your website gives you more control over the user experience and allows for detailed qualification through custom landing pages.
Testing both approaches can determine which delivers better quality leads for your business model.
Do you provide ongoing support and management?
Yes. We offer tailored LinkedIn marketing support options depending on your needs:
- Managed campaigns – We handle everything from strategy to content creation, ad management, and reporting.
- Consultancy and training – We teach your team how to execute LinkedIn marketing effectively (we have extensive experience training clients on LinkedIn strategies)
- Ongoing optimisation – We provide transparent, detailed reporting, performance analysis, and strategic adjustments.
With clear support, you know exactly what is happening with your campaigns and budget.
As a Veteran-owned agency, we are dedicated to actively supporting our community, which is why Veteran and military-connected businesses receive special discount rates.