Meet Alexis
Alexis Bester is the Digital Marketing Manager at Click Marketing, working closely alongside Founder and Director Amy Rawcliffe to keep the agency, its clients, and its ever-growing list of projects moving in the right direction.
She is often the client’s first point of contact once a project is agreed. From the initial conversation through to the final sign-off, Alexis keeps a close eye on the details, joins the dots between different areas of the team, and makes sure nothing gets lost along the way.
For Alexis, ‘good’ digital marketing is not about making things complicated. It is about understanding the business behind the brief, knowing what actually matters, and making sure clients have the right people and expertise around them to get the job done properly.
Naturally organised, detail-focused, and a self-confessed perfectionist, Alexis likes things to be clear, considered, and done properly. She brings that mindset to everything she touches, managing complex website projects, cross-channel digital campaigns, and the client relationships that sit at the heart of our agency.
From Admin to Digital Marketing Manager
Alexis’ career at Click Marketing is not your typical career story.
When she joined Click Marketing, there was no Digital Marketing Manager position waiting for her. In fact, there was not even an administrative role like hers before she arrived. She became the first person to hold the position, joining at a point when Click Marketing was rapidly expanding. Her trajectory reflects the agency’s own growth story: fluid, ambitious, and built on initiative.
What began as an administrative position gradually grew into project management, client relationships, digital marketing, and a much wider role within the agency. The more Alexis learned, the more she took on, and the more she found herself becoming involved in areas well beyond her initial responsibilities.
Rather than stepping into an established role, Alexis created one.
Today, she works across almost every part of Click Marketing, bringing together clients, specialists, and projects while working closely alongside Amy.
It is a journey that reflects something Alexis values about Click Marketing: you do not necessarily have to follow a set path to move forward. If you are willing to learn, take responsibility, and step outside your comfort zone, there is room to grow.
What Alexis Does at Click Marketing
As Digital Marketing Manager, she is the main point of contact for many of Click Marketing’s clients and oversees the coordination of projects across the agency. She works closely with our team of specialists to keep projects moving, manage priorities, and make sure clients know what is happening at every stage.
Her days can involve anything from discussing a new website with a client, reviewing SEO progress, coordinating paid advertising, checking in on a branding project, helping shape a social media campaign, or making sure a developer, designer, and client are all working from the same page.
No two days at Click Marketing are quite the same.
Alexis also collaborates strongly with Amy, helping to support the day-to-day running of the agency and keep things organised as Click Marketing continues to grow.
The Part She Loves Most
For Alexis, one of the best parts of the job is seeing what happens when a business finally has the right support behind it.
Many of our Click Marketing clients do not have huge marketing departments, endless budgets, or a dedicated specialist for every area of digital marketing. What they often need is someone who understands the bigger picture and can bring the right expertise together.
That is where Alexis comes in.
She particularly enjoys working with smaller businesses and helping them make the most of what they have. Whether that means improving their website, increasing their visibility online, generating more enquiries, or simply giving them the confidence that their marketing is heading in the right direction, seeing that progress is hugely rewarding.
Every business has its own story, its own challenges, and its own definition of success. Alexis enjoys getting to know those stories and helping turn them into marketing that actually works.
Beyond the Desk
When she is not at her desk, Alexis is probably doing something that involves being organised, learning something new, or treating herself to a little retail therapy.
She enjoys running, experimenting with new recipes, baking, running and is currently learning Dutch on Duolingo. She thrives on learning new things, whether that is a new skill, a new recipe, or simply figuring out how something works.
And yes, she really is as tidy and organised in real life as she is at work.
Something You Might Not Know About Alexis
When Alexis was still a child, her family’s home language changed completely. With no formal lessons to lean on, she learned it the hard way, working through school, friendships and everyday life in a language that wasn’t yet her own.
It didn’t stay unfamiliar for long. What started as a daunting challenge soon felt natural, and over time it became the language she speaks most.
That early experience still shows in how she works.
“I think one of the biggest things I learnt from that experience was that you don’t have to know everything before you start. Sometimes you just have to be willing to learn, ask questions, and keep going until you figure it out. That’s probably something I carry into my work every day.”
– Alexis, Digital Marketing Manager
Alexis is at her best when things are moving quickly and the path isn’t fully mapped out. She adapts fast, finds her footing in new territory, and keeps progress going without waiting for every answer. It’s why she brings such a calm, steady hand to fast-moving client campaigns.
